iPhone 17 First Looks x ZAGG

If you’ve been anywhere online, you’ve probably seen the ‘Awe Dropping’ buzz. Apple has officially announced the iPhone 17 lineup. Whether you’re team Max, Air, or something in between, ZAGG has you covered with the most advanced protection on the market.

Because let’s be honest… why trust a $10 screen protector with your $1,000+ device?

iPhone 17 Announcement

The company kicked off its annual product launch event at 10 a.m Pacific /1 p.m. Eastern, and Wirecutter is on the ground at Apple Park in Cupertino, California, to cover all the news.

multiple versions of the iphone 17

Apple introduced four devices in the new lineup:

  • iPhone 17- ‘All-day battery life’ 
  • iPhone Air- ‘The thinnest iPhone yet’ 
  • iPhone 17 Pro- ‘Most powerful iPhone yet’
  • iPhone 17 Pro Max- ‘Biggest storage yet’

Each one offers cutting-edge technology and sleek design, but with advanced hardware comes an even greater need for reliable cases and screen protection. That’s where ZAGG comes in.

The Strongest iPhone 17 Screen Protectors

Meet the InvisibleShield XTR5, our most advanced iPhone 17 screen protector yet. It’s not just tough, it’s scientifically designed to enhance the way you use your phone.

three different color iphone 17s

  • Circadian Protection Factor 60 (CPF 60): Blocks up to 60% of harmful blue light from digital displays, scientifically proven to improve sleep quality and reduce eye strain.
  • 11X Stronger: Engineered for unbeatable durability, offering the ultimate defense against cracks, scratches, and everyday mishaps.
  • Lifetime Warranty: Your screen protector is covered for life, so your iPhone 17 stays protected as long as you own it.

iPhone 17 Camera Lens Protection

The camera is one of the most important features of the iPhone 17, and it deserves its own protection. ZAGG’s Glass Elite Camera Lens Protectors are precisely engineered to safeguard your lenses without affecting image quality.

  • 5X stronger than traditional glass
  • Precise fit designed to block scratches, dirt, and dust
  • Available in customizable colorways so you can add a touch of personality to your phone

close-up of camera lens on iphone 17

With these lens protectors, you’ll enjoy crystal-clear photos and videos while keeping your iPhone camera safe from everyday wear and tear.

Not to mention it looks good doing it!

Best Cases for iPhone 17

When searching for the best iPhone 17 cases, you want more than just drop protection; you want style, functionality, and peace of mind. ZAGG’s latest case lineup has been designed with both durability and design in mind, ensuring your iPhone 17 stays protected while looking great.

Rainier Case – Built for Adventure

Rainier Case for iPhone 17

The Rainier Case for iPhone 17 is made for people who need serious protection without compromising on convenience. Engineered with 22-foot drop protection and a reinforced interior, it can handle life’s unexpected accidents with ease.

The dual kickstand makes it simple to stream, video chat, or scroll hands-free, while the two-tone design adds a modern, premium look. Whether you’re hiking a mountain or just heading into the office, the Rainier is the perfect combination of rugged durability and sleek style.

gentleman talking on the new iphone 17

 Santa Cruz Case – Clear, Colorful, and Sustainable

colorful iphone 17 cases

If you love showing off your iPhone’s design, the Santa Cruz Case for iPhone 17 is the way to go. This clear case highlights Apple’s craftsmanship while adding just the right amount of color for a playful, modern touch. It’s also one of our most eco-friendly options, crafted with 74% recycled materials, so you can protect both your phone and the planet. Despite its lightweight design, it offers reliable drop protection, making it a smart everyday choice for anyone who wants a slim yet dependable case.

Sedona Case – Fashion Meets Function

purple phone case for the iphone 17

For those who value protection but don’t want to sacrifice style, the Sedona Case for iPhone 17 is a standout. With 13-foot drop protection, it gives you peace of mind while keeping your device looking trendy.

The Sedona is available in unique tri-tone colorways that were carefully selected based on current style trends, giving you a case that feels more like a fashion accessory than just phone protection. Plus, the integrated kickstand adds versatility for watching videos, FaceTiming friends, or working on the go. The Sedona proves that your iPhone case can be both protective and a statement piece.

woman carrying iphone 17 while walking on side walk

Why Buy ZAGG iPhone 17 Accessories?

Your iPhone 17 deserves the best protection available. With ZAGG screen protectors, cases, and camera lens shields, you’re not just protecting your phone—you’re upgrading your entire experience.

  • Industry-leading durability
  • Scientifically backed blue light protection
  • Stylish, eco-friendly designs
  • Lifetime warranty

All of these and more are available now at ZAGG retail stores. Don’t wait until your new phone gets scratched or dropped—get the best iPhone 17 accessories from ZAGG today.

Find your nearest ZAGG store.

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About Author
Sammy Howa

Sammy Howa is the Content Strategist and Analytics Marketer for Retail Channel Partners, here she combines her love for storytelling with a data-driven approach to help businesses grow. Sammy’s marketing journey began at 17 when she helped launch a startup alongside her neighbor, sparking a passion for driving results through impactful content. Throughout college, she continued supporting local businesses with their marketing strategies while also competing as an athlete on her college soccer team. Though she’s retired her soccer cleats, her competitive edge and team spirit are very much alive and kicking in the workplace. Sammy earned a degree in Communications and Marketing from St. Cloud State University.